Selling online

Does Amazon require a white background for product images?

Short answer

Yes for the main image: Amazon's image guidelines require a pure white background (RGB 255, 255, 255) with the product filling most of the frame and no props, text or watermarks. Additional images can show lifestyle scenes. Flipkart and most marketplaces have the same main-image rule.

A photographed white sweep is rarely pure white — it comes out light grey with shadows, and Amazon's checks and reviewers notice. The reliable way is to remove the background and apply a digital white: bgclear's White preset produces exactly RGB 255.

Keep the product at 85% of the frame, shoot at the highest resolution you have (Amazon zoom wants 1600 px+ on the long side), and use JPG for the smallest upload. Step-by-step: Amazon listing background remover; sellers with large catalogues can automate it with the API.

Try it on your own photo

Free, unlimited, no signup, no watermark. About five seconds per image.

Amazon listing guide →

Related questions

How do I get white-background product photos for free?

Photograph the product on any plain surface in even light, upload to bgclear, let the AI remove the background, choose White in the editor and download. It is free and unlimited, so a whole catalogue can go through one image at a time; developers can automate it with the API.

Full answer →

Can I change the background colour after removing it?

Yes. After removal, the editor lets you keep the background transparent or switch to white, black, blue and other solid colours, gradient and studio backdrops, a blurred version of the original, or your own photo — then add a shadow or outline and download.

Full answer →

Can I remove backgrounds from many images at once?

On the website, images are processed one at a time with no limit on how many you run back to back. For true bulk, the developer API accepts batches of 50 image URLs per call, async jobs up to 50 MP, and callbacks when each result is ready.

Full answer →

All questions →